Pay-Per-Lead

Stop Paying for Clicks. Start Paying for Customers.

Our specialists qualify every call and form submission in real time, AI-accelerated. You only pay when we deliver a verified lead, an answered call over 60 seconds, or a confirmed form with a real phone number.

60-sec minimum call time
AI transcript scoring
30-day dedup window
Custom pricing by vertical
3-Tier Lead System

How We Qualify a Lead

Not all contacts are equal. Our 3-tier system prices leads based on intent and effort, you pay more for a booked appointment, less for a confirmed form inquiry.

Tier 1, Verified Call Lead

Verified Call Lead

$18 – $55
✓
Answered call on your AdIQ CID number
✓
Caller stayed on call for 60+ seconds
✓
AI scores transcript for intent signals
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De-duplicated: same number within 30 days = 1 lead
Tier 2, Form + Phone Verified

Form + Phone Verified

$12 – $35
✓
Website form submitted with name, phone, service type
✓
Automated SMS sent to number to confirm real person
✓
Replied within 10 minutes = qualified
✓
Stored in CRM with source attribution
Tier 3, Booked Appointment

Booked Appointment

$45 – $120
✓
Our team books the appointment, AI-accelerated, or a call transcript confirms the booking
✓
Calendar integration confirmed
✓
Highest quality, you only pay when someone is actually coming in
Transparent Pricing

Pricing by Vertical

Lead costs vary by industry because lead values and conversion rates differ. All prices are flat, no hidden fees, no surprise charges.

Industry Tier 1, Call Lead Tier 2, Form Lead Tier 3, Booked Appt
Dental Practice $35 $22 $85
HVAC / Plumbing $28 $18 $65
Law Firm $55 $35 $120
Home Services $22 $14 $55
Medical / Wellness $40 $25 $95

All pricing is transparent, no hidden fees. Monthly budget cap required. Minimum $500/mo lead budget.

Why AdIQ Leads Are Different

What Makes Our Leads Different

Most lead gen companies sell the same contact to 3–5 competitors and call it a lead. Here's how AdIQ compares.

AdIQ Pay-Per-Lead

AI-verified, exclusive, fully attributed

✓
AI-verified intent on every lead
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60-sec minimum call filter
✓
30-day dedup window, no recycled leads
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Full call recording + transcript
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Real-time CRM logging
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You own the leads and data
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Monthly budget cap, spend what you set

Typical Lead Gen

Pay and hope something converts

✗
Pay per click or per unverified form
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Same lead sold to 3–5 competitors
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No call quality filter
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No transcript or audit trail
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Leads go to third-party CRM
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No budget protection
The Process

How It Works

From setup to verified lead in your dashboard, here's every step of the process.

1

CID Tracking Setup

We set up dedicated tracking numbers for your business across all channels

2

AI Scoring Engine

Calls and forms route through AdIQ's AI scoring engine in real time

3

Qualification Check

AI evaluates duration, intent signals, and dedup against your 30-day window

4

CRM Delivery

Qualified leads appear in your dashboard within 60 seconds, with full context

5

Monthly Invoice

You're billed only for leads that passed qualification, itemized by type and date

Budget Control

Budget & Billing

You set the ceiling. We handle the pacing. No surprises, no lock-in.

Monthly Budget Cap

You set the max spend, we stop delivering leads at that number. No overages, ever. Minimum $500/mo lead budget required.

Monthly Invoice via Stripe

Itemized billing showing every lead by type, date, source, and cost. No bundled fees, you see exactly what you paid for.

Pause or Adjust Anytime

Adjust your budget cap or pause the program any time with 7 days notice. No long-term contract required for pay-per-lead.

Add-on to any AdIQ plan
Pay-per-lead is not a standalone product. It runs on top of your base AdIQ subscription, which provides the platform infrastructure, CID numbers, CRM, and AI tooling that makes lead verification possible.
Common Questions

FAQ

What if I dispute a lead?
Submit a dispute within 7 days of the lead being delivered. We review the call transcript and qualification data together. If the lead doesn't meet the criteria for its tier, wrong duration, no real intent, failed dedup, we issue a full credit to your account for that lead.
Do I need a monthly plan to use pay-per-lead?
Yes, pay-per-lead is an add-on to any AdIQ plan. The base plan covers our platform infrastructure, CID tracking numbers, CRM access, and AI tooling, all of which power the lead qualification engine. PPL cannot run without it.
How fast do leads appear in my CRM?
Within 60 seconds of qualification. The moment a lead clears our scoring engine, it's written to your dashboard and you receive an SMS alert with the lead details, caller ID, source, transcript summary, and tier.
What's the minimum budget?
$500/mo lead budget. We pace delivery evenly throughout the month so leads arrive consistently rather than all at once. If you hit your cap before month-end, lead delivery pauses automatically and resumes the next billing cycle.

Let's Build Your Lead Pipeline

Custom pricing for your industry. Get a lead cost estimate with no commitment.

Average time to first lead after setup: 5 business days