Thryv is a jack-of-all-trades: CRM, invoicing, scheduling, and basic marketing. AdIQ is laser-focused on getting you found online and driving leads, with AI websites, ad management, call intelligence, and more.
Thryv spreads across CRM, billing, and marketing. AdIQ goes deep on what actually drives revenue, getting found, generating leads, and tracking results.
Every capability side by side. Similar price, very different value, see where each platform shines.
| Capability | AdIQFrom $299/mo | ThryvFrom $228/mo |
|---|---|---|
| Marketing & Visibility | ||
| Local SEO optimization | ✓ Fully managed for you | Basic listings sync |
| Google keyword rank tracking | ✓ Tracked & optimized | — |
| AI search citation tracking | ✓ ChatGPT, Perplexity, Claude, Gemini | — |
| Business listing management | ✓ 50+ directories | ✓ Basic listings sync |
| Google Business Profile optimization | ✓ Setup + ongoing management | Basic sync only |
| Website & Online Presence | ||
| Custom website built for you | ✓ AI-built & managed | DIY website builder (templates) |
| AI website manager (request changes via chat) | ✓ Live in 24 hrs | — |
| Website speed, SEO & mobile scoring | ✓ Site Score dashboard | — |
| Website analytics & conversion tracking | ✓ | Basic analytics |
| Advertising | ||
| Google Ads management | ✓ Managed campaigns + ROAS tracking | — |
| Meta Ads (Facebook & Instagram) | ✓ Managed campaigns | — |
| TikTok & YouTube Shorts | ✓ Elite plan | — |
| Ad spend & ROAS dashboard | ✓ Real-time reporting | — |
| Multi-platform ad tracking pixels | ✓ Google, Meta, TikTok, X | — |
| Lead Management | ||
| Multi-source lead dashboard | ✓ 11+ sources in one view | CRM inbox (basic) |
| Website form leads | ✓ | ✓ Via website builder |
| Phone & SMS leads | ✓ | ✓ Basic tracking |
| Social media leads (FB, IG, TikTok, X) | ✓ | — |
| AI search referral tracking | ✓ Auto-detected | — |
| Lead source attribution & filtering | ✓ Per-source breakdown | — |
| CRM & contact management | — | ✓ Full CRM |
| Call Intelligence | ||
| CID call tracking | ✓ 5 to unlimited numbers | — |
| CID call tracking with sentiment scoring | ✓ Trained on your business | — |
| Call scoring & sentiment analysis | ✓ AI scored 1-10 | — |
| Call outcome tracking | ✓ | — |
| Business phone line | CID tracking numbers | ✓ Thryv phone system |
| Reviews & Reputation | ||
| Review monitoring (Google) | ✓ Unified dashboard | ✓ Basic monitoring |
| AI-generated review responses | ✓ Auto-drafted, approve & send | — |
| Review request campaigns (SMS/email) | ✓ One-click to recent customers | ✓ Request via CRM |
| Review velocity tracking | ✓ 3-month trend charts | Basic counts |
| Before/after review performance | ✓ Pre-AdIQ vs. current | — |
| Social & Content | ||
| Social media management | ✓ 3 posts/wk to daily | Social posting (you write) |
| Social content creation | ✓ Created for you | — You create the content |
| Video production | ✓ 4 videos/mo (Elite) | — |
| Email marketing campaigns | — | ✓ Built-in email marketing |
| Custom branding & design | ✓ Elite plan | Template-based |
| AI Intelligence | ||
| AI performance analysis (narrative insights) | ✓ Plain-English AI summaries | — |
| Period-over-period comparison | ✓ Month, 90-day, since start | — |
| AI support agent (chat) | ✓ Knows your full account | — |
| Dedicated account manager | ✓ Monthly to weekly calls | Guided setup |
| 7-step guided onboarding | ✓ | Onboarding wizard |
| Business Operations | ||
| CRM & customer database | — | ✓ Full CRM |
| Appointment scheduling | — | ✓ Online booking |
| Invoicing & payments | — | ✓ Estimates, invoices, payments |
| Document storage & sharing | — | ✓ Client portal |
| Marketing automation workflows | Managed for you | ✓ DIY automation builder |
Thryv covers business operations. But when it comes to actually driving leads and growing your online presence, here's what sets AdIQ apart.
Thryv has a template-based DIY builder. AdIQ creates and manages a custom AI-built website with Site Score tracking. Request changes via chat, updates go live within 24 hours.
Thryv has a basic phone line. AdIQ's CID call tracking captures every call with sentiment scoring, scores conversations 1-10 with sentiment analysis, and auto-captures leads you'd otherwise miss.
Thryv has zero ad capabilities. AdIQ manages Google Ads, Meta Ads, TikTok, and YouTube Shorts, with real-time ROAS tracking. This alone can be worth the entire monthly fee.
Thryv's CRM tracks contacts. AdIQ tracks where every lead comes from: website, phone, SMS, Google Business, Google Ads, Facebook, Instagram, TikTok, X, and AI search.
Thryv doesn't track any rankings. AdIQ monitors where your business appears in Google and across ChatGPT, Perplexity, Claude, and Gemini, the future of search.
Thryv lets you post to social media, but you write everything. AdIQ creates the content, posts it, and produces up to 4 professional videos per month on Elite plans.
Thryv Professional costs $382/mo for CRM + basic marketing. AdIQ Premier costs $399/mo for comprehensive done-for-you marketing. Nearly the same price, very different results.
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About this comparison. Features and pricing shown reflect each provider's publicly available information as of May 2026 and may have changed since. Competitor offerings, plans, and prices change often, so please verify current details directly on the provider's own website before deciding. This comparison reflects AdIQ's good-faith assessment and opinion based on publicly available information. It is not a statement of fact about any competitor's current product. We encourage you to research each option independently and choose what best fits your business.
All third-party company names, product names, logos, and trademarks are the property of their respective owners and are used here for identification and comparison purposes only. AdIQ is not affiliated with, authorized by, endorsed by, or sponsored by any company referenced on this page. Reference to any third party does not imply a partnership or endorsement in either direction.
Information last reviewed: May 2026.