SEMrush gives you data and tools to do marketing yourself. AdIQ is the marketing team that does it all for you, websites, ads, calls, reviews, social, and reporting, so you can focus on your business.
SEMrush gives you a 55-tool toolkit to research, analyze, and plan. AdIQ takes care of the research, execution, and reporting, all in one monthly bill.
Every capability side by side. See the difference between marketing intelligence and marketing execution.
| Capability | AdIQFrom $299/mo | SEMrushFrom $139.95/mo (DIY) |
|---|---|---|
| SEO & Rankings | ||
| Google keyword rank tracking | ✓ Tracked & optimized for you | ✓ 500-5,000 keywords (DIY) |
| AI search citation tracking | ✓ ChatGPT, Perplexity, Claude, Gemini | — |
| Local SEO optimization (done for you) | ✓ Fully managed | Tools only, you do the work |
| Keyword research tools | Handled by your team | ✓ 25B+ keyword database |
| Site audit & technical SEO | ✓ Monitored & fixed for you | ✓ 130+ checks (DIY fixes) |
| Backlink analysis & link building | Included in SEO strategy | ✓ 43T+ backlink database |
| Competitive intelligence | Included in strategy | ✓ Deep competitor research |
| Business listing management (50+ dirs) | ✓ Included in all plans | Listing Management add-on |
| Website Management | ||
| Custom website built for you | ✓ AI-built & managed | — |
| AI website manager (request changes via chat) | ✓ Live in 24 hrs | — |
| Website speed, SEO & mobile scoring | ✓ Site Score dashboard | Site Audit (technical only) |
| On-page SEO optimization | ✓ Done for you | ✓ On-Page SEO Checker (DIY) |
| Content writing assistant | Content created for you | ✓ SEO Writing Assistant |
| Advertising | ||
| Google Ads management | ✓ Managed campaigns + ROAS tracking | — PPC research only |
| Meta Ads (Facebook & Instagram) | ✓ Managed campaigns | — |
| TikTok & YouTube Shorts | ✓ Elite plan | — |
| Ad spend & ROAS dashboard | ✓ Real-time reporting | — |
| PPC keyword research | Handled by your team | ✓ PPC Keyword Tool |
| Competitor ad copy research | Included in strategy | ✓ Ad research database |
| Lead Generation | ||
| Multi-source lead dashboard | ✓ 11+ sources in one view | — |
| Website form leads | ✓ | — |
| Phone & SMS leads | ✓ | — |
| Social media leads | ✓ | — |
| AI search referral tracking | ✓ Auto-detected | — |
| Lead source attribution | ✓ Per-source breakdown | — |
| Call Intelligence | ||
| CID call tracking | ✓ 5 to unlimited numbers | — |
| CID call tracking with sentiment scoring | ✓ Trained on your business | — |
| Call scoring & sentiment analysis | ✓ AI scored 1-10 | — |
| Call outcome tracking | ✓ | — |
| Review Management | ||
| Review monitoring (Google) | ✓ Unified dashboard | Review Management add-on |
| AI-generated review responses | ✓ Auto-drafted, approve & send | — |
| Review request campaigns (SMS/email) | ✓ One-click to recent customers | — |
| Review velocity tracking | ✓ 3-month trend charts | Basic monitoring |
| Content & Social | ||
| Social media management | ✓ 3 posts/wk to daily | Social Media Toolkit (scheduling only) |
| Social content creation | ✓ Created for you | — You create the content |
| Video production | ✓ 4 videos/mo (Elite) | — |
| Content topic research | Handled by your team | ✓ Topic Research tool |
| Content marketing calendar | ✓ Managed for you | ✓ Marketing Calendar (DIY) |
| Reporting & AI | ||
| AI performance analysis (narrative insights) | ✓ Plain-English AI summaries | Data dashboards (no narrative) |
| Period-over-period comparison | ✓ Month, 90-day, since start | Custom date ranges |
| AI support agent (chat) | ✓ Knows your full account | — |
| Dedicated account manager | ✓ Monthly to weekly calls | — |
| White-label reporting | — | ✓ PDF & branded reports |
| 7-step guided onboarding | ✓ | Academy & tutorials |
SEMrush is a brilliant research tool. But research without execution doesn't grow your business. Here's what you get with AdIQ that no amount of data tools can replace.
SEMrush can audit your site but can't build one. AdIQ creates and manages a custom AI-built website with Site Score tracking for speed, SEO, and mobile performance.
SEMrush has zero phone capabilities. AdIQ's CID call tracking captures every call with sentiment scoring, scores every conversation 1-10 with sentiment analysis, and auto-captures leads.
SEMrush helps you research PPC keywords but doesn't run a single ad. AdIQ manages your Google Ads, Meta Ads, and social campaigns with real-time ROAS tracking.
SEMrush is built for professional marketers. You need to know what to do with the data. AdIQ is built for business owners who want results without learning marketing.
SEMrush tracks traditional Google rankings. AdIQ also tracks where your business appears in ChatGPT, Perplexity, Claude, and Gemini, the search engines that are reshaping discovery.
SEMrush helps you plan content but you still have to write it. AdIQ creates and posts social media content, produces videos, and manages your GBP posts, all done for you.
SEMrush Pro starts at $139.95/mo, but it only gives you data. To actually do marketing, you still need to hire people. Here's the real cost comparison.
Get your free AdIQ Visibility Score and see exactly where your business stands, plus a personalized recommendation for what we can improve.
About this comparison. Features and pricing shown reflect each provider's publicly available information as of May 2026 and may have changed since. Competitor offerings, plans, and prices change often, so please verify current details directly on the provider's own website before deciding. This comparison reflects AdIQ's good-faith assessment and opinion based on publicly available information. It is not a statement of fact about any competitor's current product. We encourage you to research each option independently and choose what best fits your business.
All third-party company names, product names, logos, and trademarks are the property of their respective owners and are used here for identification and comparison purposes only. AdIQ is not affiliated with, authorized by, endorsed by, or sponsored by any company referenced on this page. Reference to any third party does not imply a partnership or endorsement in either direction.
Information last reviewed: May 2026.