AdIQ
Guide
Short-Form Video Marketing for Local Businesses
A practical guide to TikTok, Reels, and YouTube Shorts for local businesses, no studio required.
Why short video works for local
- The platforms push it to nearby viewers for free
- It builds trust by showing real faces and real work
- It is the content AI and search increasingly surface
The simple system
- Film vertical on your phone, good light, clear audio
- Hook in the first 3 seconds
- Keep it under 45 seconds
- Add captions (most watch on mute)
- End with one clear call to action
- Post consistently, 2-3 times a week beats one perfect video
What to film
- Before-and-after transformations
- Quick tips and common questions
- A day on the job
- Customer shout-outs (with permission)
- Meet-the-team and behind-the-scenes
Pair this with the 8 ready-to-film scripts in our Video Script Template Pack.
Want this done for you?
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