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Template Pack

Review Request Email and SMS Template Pack

12 copy-paste templates to ask happy customers for Google reviews by email and text. Swap in the brackets and send.

Email templates

Email 1 — Right after the jobSubject: Quick favor, [First name]? Hi [First name], it was a pleasure helping you with [service] today. If you were happy with the work, would you take 30 seconds to leave us a Google review? It genuinely helps a small local business like ours. [Google review link] Thank you, [Your name], [Business]
Email 2 — Friendly and shortSubject: How did we do? Hi [First name], thanks again for choosing [Business]. A quick review on Google would mean the world to us and helps your neighbors find us too. Leave a review here: [link] We appreciate you!
Email 3 — Value-firstSubject: Thank you, plus a small ask Hi [First name], we hope [service] is working great. If you have a moment, a Google review helps us keep doing what we do for local customers. Here is the link: [link]. And if anything is not perfect, reply to this email first so we can make it right.
Email 4 — Repeat customerSubject: You have been with us a while, [First name] Hi [First name], thank you for trusting [Business] again. Long-time customers like you are the reason we are here. Would you share your experience in a quick Google review? [link]
Email 5 — After a fix or saveSubject: Glad we could sort that out Hi [First name], thanks for your patience while we resolved [issue]. If you feel we took good care of you, a short Google review would help others know they are in good hands: [link]
Email 6 — Seasonal/holidaySubject: Thank you from all of us at [Business] Hi [First name], as the season wraps up we wanted to say thank you for your business this year. If we earned it, a Google review is the best gift you could give a local team: [link]

SMS templates

SMS 1 — ImmediateHi [First name], thanks for choosing [Business]! If you were happy with [service], a quick Google review helps us a ton: [link] (Reply STOP to opt out)
SMS 2 — Ultra short[First name], it was great working with you! Mind leaving us a 30-second Google review? [link] Thank you! - [Business]
SMS 3 — FriendlyHi [First name]! Hope everything looks great. Would you share a quick review so other locals can find us? [link] We appreciate you!
SMS 4 — Follow-up (3 days later)Hi [First name], just following up. If you have a sec, a Google review really helps our small team: [link] No pressure either way, thank you!
SMS 5 — After service callThanks for letting [Business] help today, [First name]. A quick review would mean a lot: [link]
SMS 6 — Win-back happy customer[First name], always a pleasure! If we have earned it over the years, a Google review would help us keep serving the neighborhood: [link]
Best practice: ask within 24 hours of the win, send a direct review link, and always give an off-ramp to reply privately if something was not right.

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