AdIQ
Guide
Google Ads for Local Service Businesses
How to stop wasting budget and turn Google Ads into a steady source of qualified local calls.
Start with the right campaign types
- Google Local Services Ads (pay per lead, shows at the very top)
- Search campaigns for your core services and city
- Then consider Performance Max once the basics work
Stop wasting budget
- Add negative keywords (jobs, DIY, free, cheap) to block junk clicks
- Use exact and phrase match, not broad match alone
- Set a tight geographic radius
- Schedule ads for hours you can answer the phone
- Track calls and form fills as conversions
- Send clicks to a focused landing page, not your homepage
Measure what matters
- Cost per lead, not cost per click
- Which keywords produce booked jobs
- Call recordings to judge lead quality
- Monthly review and reallocation
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